From our series:
AWS + Centific Fireside Chat
Why Legacy Localization Can't Keep Up: Agentic Language Orchestration with Centific & AWS
Generative AI is rewriting the rules of enterprise localization. Centific and AWS leaders explain why decades-old translation workflows are struggling, and how agentic orchestration closes the gap between AI ambition and production-quality multilingual content, in a live fireside chat.
In this clip:
How Centific brings together precision engineering and language intelligence, with AWS powering the platform, governance and scalability
Why language is strategic for enterprise growth and compliance, and why legacy tools like translation management systems (TMS) and translation memory can't adapt to multimodal, AI-generated content
Why quality can no longer be an end-of-process step, and must be woven in throughout the workflow
How Centific's agentic language orchestration platform can complement or replace existing technology investments
Why the adoption curve is steep: Amazon Bedrock has over 125,000 customers, and nearly 80% of the Fortune 100 are building on it
The gap between experimenting and scaling: 62% of enterprises are experimenting with AI agents, but only 23% have scaled them (McKinsey, 2025)
Why localization is shifting from an after-the-fact transaction to an embedded capability, with agents reasoning, planning and invoking tools across languages under the right governance
This is a snapshot of what's possible when cloud infrastructure and language AI expertise come together to solve one of localization's toughest challenges: speed without sacrificing accuracy.
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