From our series:
The Signal Room
From the World Cup to vibe coding, this episode of The Signal Room Podcast tackles the real infrastructure challenges behind global communication at scale. Stefan Huyghe sits down with Wada'a Fahel, Jonas Ryberg, and Vincent Swan to unpack what happens when multilingual support meets a mega-event spanning three countries and 48 teams, and why orchestration is the bottleneck nobody’s solving.
What You’ll Learn:
The build vs. buy debate in localization
Where LLMs have leveled the playing field and forced vendors to rethink their value proposition
How to position governance and orchestration as the core competitive moat
The math that vendors need to adopt in build-versus-buy conversations
Why the World Cup 2026 reveals infrastructure gaps
Wada'a Fahel is a localization and content technology strategist with over two decades of experience leading global content operations for major brands, including Harley-Davidson, Zendesk, and Xerox. She is the founder of LocVerse Consulting, where she helps startups and global enterprises reimagine localization as a strategic business enabler rather than a support function.
Jonas Ryberg is an executive leader with extensive experience in building organizations, teams, and platforms, driven by a strong customer-centric mindset. His expertise spans international communication, branding, client relations, and organizational leadership. Jonas is currently the Senior Vice President of Multilingual AI at Centific.
Vincent Swan brings over 20 years of experience in media creation and localization, with a focus on the localization industry for the past 15 years. With a background spanning audio production, digital media, and advertising, he has held roles such as Lead Localization Engineer, Technical Project Manager, Senior Solutions Architect, and Director of Solutions.
Stefan Huyghe is the Vice President of Localization at Communicaid Language Solutions, the Founder of LocDiscussion, and Podcast Host at Crowdin. With over 25 years in the translation and localization industry, Stefan brings both historical perspective and forward-thinking strategy to discussions on how AI is transforming global communication.
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