Increase in Localized Content
Increase in AI Processed Content
Growth in Localized Assets
Challenge
A leading global music streaming platform saw a significant opportunity to expand its music content into new international markets. However, as they prepared to embark on this exciting journey, they faced several formidable challenges:
Expanding Content Catalog - The volume of music was ever-growing, making localization increasingly complex.
Flat Budgets - With limited financial resources, the platform struggled to allocate more funds for localization efforts.
Lack of a Dedicated Team - The absence of a specialized team for large-scale localization hindered their ability to efficiently adapt content for diverse audiences.
To address these obstacles and reach new international listeners effectively, they needed a smarter, scalable approach.
Approach
The music platform partnered with Centific and piloted its Flow Multilingual AI localization platform. Flow utilized intelligent AI-powered routing combined with human oversight to ensure cultural nuances were respected, consistency was maintained, and brand fidelity was preserved.
This approach significantly reduced manual effort and operational costs.
Outcomes
The partnership yielded remarkable results that not only met but exceeded expectations:
52% Increase in Localized Content - The platform successfully localized a significantly larger amount of content without exceeding budget constraints.
480% Increase in AI-Processed Content - The use of AI dramatically accelerated throughput, enabling rapid processing of previously unmanageable volumes of content.
19x Growth in Localized Assets - Compared to their previous workflows, the new approach led to a staggering 19x increase in the number of localized assets, enhancing their global reach.
Ultimately, the pilot program’s success paved the way for a larger partnership, positioning Centific as the primary multilingual localization platform driving the global expansion of the streaming music service.
Increase in Localized Content
Increase in AI Processed Content
Growth in Localized Assets
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Flow combines AI-driven localization, human expertise, and scalable workflows to help your content resonate across every language and region.
Global reach. Local relevance. One intelligent platform.