Faster production cycles
Cost savings
Challenge
A global enterprise platform identified a growing need to support entrepreneurs (particularly one person and small businesses) by expanding access to its educational resources worldwide. As the business prepared for global content expansion, several operational roadblocks threatened speed and scalability:
Siloed workflows - Content, design, video, localization, and review teams worked independently, which resulted in fragmented, inefficient processes.
Sequential production - All tutorial videos were produced in English first, delaying localization efforts until the initial version was complete.
High localization costs - Traditional video localization methods were too costly. This limited how much content could be adapted for global audiences.
Slow delivery timelines - Localizing each video took an average of 16 weeks to localize, which delayed significantly market entry during critical growth periods.
Approach
The company sought a partner capable of orchestrating the full video production lifecycle to accelerate time to market and scale its educational video catalog, including capabilities such as:
Scriptwriting & storyboarding
AI generated English voiceovers
Style frames & animation
Client revisions & quality assurance
Multilingual versioning at scale
The business selected Centific Flow as the sole production and localization partner after a thorough evaluation. Centific’s team collaborated closely with the client’s creator team to develop original video content from the ground up and then efficiently localized it into multiple languages.
Outcomes
The client realized measurable gains after adopting Centific Flow’s Multilingual AI capabilities:
3x faster production cycles - Reduced from 15 weeks to just 5 weeks
60% cost savings - Significant reductions in both production and localization spend
Parallel global workflows - Production and localization ran simultaneously, eliminating team silos
Consistent, efficient global rollout - All markets received high quality content faster and more efficiently
Bottom line: the enterprise platform strengthened its ability to deliver impactful educational content to small businesses worldwide—at scale, speed, and a lower cost. This is how a streamlined, AI-enhanced workflow delivers value.
Faster production cycles
Cost savings
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